Differences between 4C analysis and other analytical methods
Posted: Thu Jan 30, 2025 4:58 am
There are other dubai cell phone number list analytical methods in marketing besides "4C analysis." We will explain how it differs from other analytical methods besides 4C analysis.
Difference from 4P analysis
Difference from 3C analysis
Difference from 5C analysis
Difference from 4P analysis
4P analysis is a marketing technique that combines four English words that all start with the letter "P." The meanings of these four words are as follows:
Product: Products and services
Price: The price of the product
Place: Where it is sold or how it is provided
Promotion: Promotional activities
Those with a keen sense of intuition may have already noticed, but all of these "4Ps" are actually paired with the meanings of words in "4C analysis."
Customer Value ↔ Products and Services
Cost: Cost ↔ Product price
Convenience: Convenience ↔ Sales location and method of provision
Communicatio: Communication ↔ Promotional Activities
The fact that they have opposite meanings means that they are marketing techniques that are completely opposite to the 4C analysis.
While 4C analysis is entirely from the customer's perspective, 4P analysis is entirely from the company's perspective.
In fact, the 4P analysis is the basis of the 4C analysis, so one is not necessary over the other; they should both be used in conjunction with the 4C analysis.
Difference from 3C analysis
Next, let's look at the difference between 4C analysis and 3C analysis.
One thing to note is that although the 3C analysis appears to be one number less than the 4C analysis, the difference is that it actually includes English words with meanings that are not included in the 4C analysis.
Customer: Customers of our products
Competitor: A company that competes with your product
Company: Our company
First of all, the words "Competitor" and "Company" do not appear in 4C analysis.
The meaning of "Customer" is not "customer" but "customer of our own products."
3C analysis is a necessary framework for a company's "market analysis," and by conducting a 3C analysis, the company can determine its direction and identify the best marketing methods.
The order of the English words does not matter in "4C analysis" and "4P analysis," but 3C analysis must be done in order from top to bottom.
First, we analyze the customers and market to which our company's products and services are targeted, and then we analyze what our competitors are doing and how successful they are.
Finally, we will further analyze the results of the analysis so far to determine what kind of product development and marketing our company should undertake in the future.
In some cases, methods such as "SWOT analysis" and "VRIO analysis" are combined.
Difference from 4P analysis
Difference from 3C analysis
Difference from 5C analysis
Difference from 4P analysis
4P analysis is a marketing technique that combines four English words that all start with the letter "P." The meanings of these four words are as follows:
Product: Products and services
Price: The price of the product
Place: Where it is sold or how it is provided
Promotion: Promotional activities
Those with a keen sense of intuition may have already noticed, but all of these "4Ps" are actually paired with the meanings of words in "4C analysis."
Customer Value ↔ Products and Services
Cost: Cost ↔ Product price
Convenience: Convenience ↔ Sales location and method of provision
Communicatio: Communication ↔ Promotional Activities
The fact that they have opposite meanings means that they are marketing techniques that are completely opposite to the 4C analysis.
While 4C analysis is entirely from the customer's perspective, 4P analysis is entirely from the company's perspective.
In fact, the 4P analysis is the basis of the 4C analysis, so one is not necessary over the other; they should both be used in conjunction with the 4C analysis.
Difference from 3C analysis
Next, let's look at the difference between 4C analysis and 3C analysis.
One thing to note is that although the 3C analysis appears to be one number less than the 4C analysis, the difference is that it actually includes English words with meanings that are not included in the 4C analysis.
Customer: Customers of our products
Competitor: A company that competes with your product
Company: Our company
First of all, the words "Competitor" and "Company" do not appear in 4C analysis.
The meaning of "Customer" is not "customer" but "customer of our own products."
3C analysis is a necessary framework for a company's "market analysis," and by conducting a 3C analysis, the company can determine its direction and identify the best marketing methods.
The order of the English words does not matter in "4C analysis" and "4P analysis," but 3C analysis must be done in order from top to bottom.
First, we analyze the customers and market to which our company's products and services are targeted, and then we analyze what our competitors are doing and how successful they are.
Finally, we will further analyze the results of the analysis so far to determine what kind of product development and marketing our company should undertake in the future.
In some cases, methods such as "SWOT analysis" and "VRIO analysis" are combined.