What is CVR (conversion rate)?
Posted: Thu Jan 30, 2025 4:31 am
When you start studying marketing, it can be hard to understand terms and meanings such as CVR and conversion. So, this time, we will explain the meaning of CVR, how australia cell phone number list to calculate it, the average value for each industry, and how to improve it in an easy-to-understand way even for beginners. This is necessary knowledge for improving websites, so we will also introduce concrete examples so that you can apply it immediately to your work.
CVR (conversion rate) is a number that indicates the percentage of users who visit a website or a specific page who have converted. In addition, CV (conversion) is an indicator that shows the percentage of results such as inquiries, applications, and product purchases. Here we will introduce how to calculate CVR and the meaning and purpose of calculating CVR.
How to calculate CVR
The formula for calculating CVR (conversion rate) is "CVR (%) = number of CVs (number of conversions) / number of accesses or clicks x 100".
For example, let's say there are 100 requests for information on a SaaS service site with 50,000 monthly hits. In this case, there were 100 requests for information (conversions) from 50,000 hits, so the CVR is 0.2%, calculated as "100 (requests) / 50,000 (number of hits) x 100 = 0.2 (%)." Use the calculation as a guide for comparison.
CVR (conversion rate) is a number that indicates the percentage of users who visit a website or a specific page who have converted. In addition, CV (conversion) is an indicator that shows the percentage of results such as inquiries, applications, and product purchases. Here we will introduce how to calculate CVR and the meaning and purpose of calculating CVR.
How to calculate CVR
The formula for calculating CVR (conversion rate) is "CVR (%) = number of CVs (number of conversions) / number of accesses or clicks x 100".
For example, let's say there are 100 requests for information on a SaaS service site with 50,000 monthly hits. In this case, there were 100 requests for information (conversions) from 50,000 hits, so the CVR is 0.2%, calculated as "100 (requests) / 50,000 (number of hits) x 100 = 0.2 (%)." Use the calculation as a guide for comparison.