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Starbucks customers can order and pay for drinks through the mobile app, earn loyalty points for their purchases, and get personalized offers and recommendations. This integration across mobile, in-store, and digital channels builds brand trust with the customer.

The results speak for themselves: Starbucks reported that its find your mobile database Rewards members contributed 57% of the company's U.S.-operated sales în al doilea trimestru al anului 2023.

3. Gamify your loyalty programs
Source: U-Coin

Gamification involves infusing game elements, such as rewards, challenges, and competition, into non-gaming contexts. These aspects can make the shopping experience more interactive and enjoyable. They create a sense of achievement and excitement, encouraging customers to explore your offerings and engage more deeply with your brand.

Projections show that the market could reach $32 billion by 2025. This healthy growth highlights what makes it an innovative loyalty tactic for your e-commerce success. It means that customers are receptive to these campaigns, and companies are already taking advantage of them.

How Unilever Philippines Gamified Its U-Coins Loyalty Program
Unilever Philippines, Inc. launched U-Coins as a way to give customers the chance to earn treats and rewards for their loyalty. Customers can redeem the U-Coins they earn for exciting discounts and vouchers for their favorite brands. It’s a great case study on how to make feedback collection more enjoyable for customers.