What does Google Marketing Platform Certified mean?
Posted: Thu Jan 30, 2025 3:52 am
The Google Marketing Platform certificate is intended for service providers who are familiar with the Google Marketing Platform.
To become a Google Marketing Platform Certified, the company must meet certain criteria regarding size and number of employees. However, there are no clear statements on this. In addition, the following criteria must be met:
The company must have at least five full-time employees who work with Google Marketing Platform products and have passed the associated certification exams. Team size, expertise, and certification rates also play a role.
You have to provide Google with documentation of processes and concepts for solving complex projects from your daily work to prove that you work professionally.
You must submit at least two concrete projects to Google, which will be evaluated according to the following points:
Strategic planning and optimization according to the customer's business goals
The project must demonstrate that you are nepal phone number data able to serve customers beyond the standard settings
Statistics/reporting must be used to prove that the customer’s goals have been achieved.
The following product certifications must be obtained by at least five people:
Display & Video 360 Certification
Search Ads 360 certification
Campaign Manager Certification
Creative Certification
The individual exams can be carried out at the Academy for Ads .
To what extent the individual product certificates will replace the previously mentioned Google Ads certifications for individuals is not clear at this point in time.
What are Google Marketing Platform Sales Partners?
The Google Marketing Platform Sales Partner Certificate is a further development of the former Premium SME Partner Certificate . I think the name is much better, as it is clearer that these service providers primarily support Google in sales. The certificate says nothing about their quality as service providers with regard to Google products.
What are Google Premier SMB Partners?
AdWords Premium SME Partner LogoAnother certificate is the Google Premium SME Partner Certificate . This is an extension of the Google Partner Program for large companies and agencies. This certificate is essentially reserved for companies that have a customer base of several hundred or thousand advertisers and have extensive experience in working with small and medium-sized companies. In addition, an operational infrastructure must be in place that allows the administration and, above all, support of such a large number of customers.
In addition, companies must complete training and certification in product and account management, although according to Google, the requirements for existing specialist knowledge are higher than for the Google Partner Program. Unfortunately, it is not clear exactly what these increased requirements are. Other conditions of participation will only be announced upon direct request.
In line with the extensive requirements, the list of German companies with this certification is very short; there are currently only 20 companies that are Google Premium SME Partners .
Significant differences between the Google Partner Program and Google Premium SMB Partners appear to lie in the level of support provided by Google, as is clear from the following overview:
To become a Google Marketing Platform Certified, the company must meet certain criteria regarding size and number of employees. However, there are no clear statements on this. In addition, the following criteria must be met:
The company must have at least five full-time employees who work with Google Marketing Platform products and have passed the associated certification exams. Team size, expertise, and certification rates also play a role.
You have to provide Google with documentation of processes and concepts for solving complex projects from your daily work to prove that you work professionally.
You must submit at least two concrete projects to Google, which will be evaluated according to the following points:
Strategic planning and optimization according to the customer's business goals
The project must demonstrate that you are nepal phone number data able to serve customers beyond the standard settings
Statistics/reporting must be used to prove that the customer’s goals have been achieved.
The following product certifications must be obtained by at least five people:
Display & Video 360 Certification
Search Ads 360 certification
Campaign Manager Certification
Creative Certification
The individual exams can be carried out at the Academy for Ads .
To what extent the individual product certificates will replace the previously mentioned Google Ads certifications for individuals is not clear at this point in time.
What are Google Marketing Platform Sales Partners?
The Google Marketing Platform Sales Partner Certificate is a further development of the former Premium SME Partner Certificate . I think the name is much better, as it is clearer that these service providers primarily support Google in sales. The certificate says nothing about their quality as service providers with regard to Google products.
What are Google Premier SMB Partners?
AdWords Premium SME Partner LogoAnother certificate is the Google Premium SME Partner Certificate . This is an extension of the Google Partner Program for large companies and agencies. This certificate is essentially reserved for companies that have a customer base of several hundred or thousand advertisers and have extensive experience in working with small and medium-sized companies. In addition, an operational infrastructure must be in place that allows the administration and, above all, support of such a large number of customers.
In addition, companies must complete training and certification in product and account management, although according to Google, the requirements for existing specialist knowledge are higher than for the Google Partner Program. Unfortunately, it is not clear exactly what these increased requirements are. Other conditions of participation will only be announced upon direct request.
In line with the extensive requirements, the list of German companies with this certification is very short; there are currently only 20 companies that are Google Premium SME Partners .
Significant differences between the Google Partner Program and Google Premium SMB Partners appear to lie in the level of support provided by Google, as is clear from the following overview: