Content marketing is part of corporate communication on the Internet. Creating content to build a positive image is nothing new. However, the Internet has changed the distribution and durability.
Once created, content remains discoverable and can therefore contribute to the image in the long term. To do this, it must not only reach the target group, but also touch them.
One way to create emotional content is through storytelling, and the foundations of a good story are storyline, characters and plot. It takes creativity and empathy to develop a story that puts a company in the right light.
westjet-campaign-christmas
WestJet's " Christmas Wonder " is a great example of content bahrain phone number data marketing , storytelling and emotion. The content was created in the form of a video and published on YouTube in December 2013. Within days, the video went viral, and WestJet has positioned itself as a company to love.
Table of contents [ Hide ]
1 A good story needs action, characters and plot
2 The plot: Santa Claus brings presents
3
4 The Adaptation: WestJet Brings Gifts
5 The characters: customers and employees in the main roles
6 The plot: the connection to the product
7 The emotions:
8 Conclusion: WestJet is an airline to love
A good story needs action, characters and plot
"Every business needs a good story," Eduard Klein described very aptly here two weeks ago . Really good stories are not created on an assembly line, but are developed with great attention to detail. Using the WestJet video, I would like to discuss three aspects that are important: the storyline (what it's about), the characters (who it's about) and the plot (how it's told).