The design of posts in VK directly affects conversion. It determines whether a person will pass by or carefully study your post. This is very important in niches focused on quick sales: for example, in traffic arbitrage. In this case, the post is designed to sell in one touch - if a person notices it in the news feed and likes the offer, he will go to the landing page and may make a purchase.
The positioning of a brand, and partly loyalty to it, also depends on the design of posts. This is important for companies promoting their products and services on social networks. If each post contains errors, low-quality images and an unclear structure, users may subconsciously perceive this as sloppiness. Trust in the brand will decrease.
Neat posts, on the other hand, reinforce the idea that the brand can be trusted.
How to beautifully design a post in VK - step-by-step instructions
Creating beautiful and interesting posts is practically an art. Let's figure out how to master it in seven steps.
We define the purpose and type of the post
The format depends on the goal - what exactly you will publish. In essence, there are only two goals: to sell and to attract attention to the community or page.
Different post formats can be used for sales. For example, short line data publications that list the main advantages of the product. Or longer publications written according to the AIDA formula. Even longreads are suitable if they take their place in the VK autofunnel - for example, comparing the product with similar ones. The main thing in such content is to leave a CTA, or call to action.
An example of a selling post is an advertisement, so there is little text here, it tells about the main benefit
There are also many formats for attracting attention to a community within standard content marketing. For example, entertaining content like a fun fact or a selection of useful books on a certain topic. The choice depends on the goal - the action that the user must perform:
if you want to get a lot of reposts, you can publish a selection or life hacks - they are often saved on walls;
comments are needed - you can post a thematic rebus or riddle or ask users to discuss some event;
If you want to attract subscribers, publish a post describing why people should subscribe to you, or make a selection of the most useful content.
There are many options: to choose the right one, it is important to be well-versed. Look at how competitors achieve similar goals and choose the appropriate post format.