Page 1 of 1

Why blogs and website content are losing importance in content marketing

Posted: Wed Jan 29, 2025 9:12 am
by Reddi1
“You must have a blog as a company or self-employed person”

10 years ago, a blog was a must-have for successful content marketing and SEO. But is that still the case?

Of course, like many other marketing questions, this question mexico phone number data cannot be answered in general terms, as target groups and industries are too different. However, I would generally say that blogs have lost importance on average.

Why is that so? But first an even more important question…

Table of contents [ Hide ]

1 Why publish content?
2 Which types of content are relevant for the target groups?
3 The structure of a blog does not make sense for all website content
4 Social networks are the most important gatekeeper for content
4.1 Where do marketers get information?
4.2
5 Content consumption behavior has changed
5.1 Conclusion: The blog as an all-purpose weapon in content marketing has served its purpose
Why publish content?
The question "Why?" must also be asked at the beginning. If you cannot answer this question in relation to content marketing, it is best to leave it as it is. And no! The answer: "We have to do content marketing !" cannot be the answer.

We have to publish a blog post every week.

This or something similar is the objective or job description that many companies set for their content managers. Such a requirement inevitably leads to what I like to call content marketing activism.

Firstly, this is not a company goal and secondly, the frequency of how often you publish content only plays a role in certain contexts. And not in a blog. It does matter more in social media , although quality should always beat frequency.

What are the medium-term and long-term goals that you want to achieve and what tactical goals are important on the way there.