Returns are a real challenge for many e-commerce companies. Not only do returns cost time and money, they also distort the performance metrics in Google Ads and make it difficult for the algorithm to optimally control your campaigns . But did you know that there is a solution to take returns into account in your Google Ads account?
In this blog post, I'll show you how you can use this to reduce tunisia phone number data your return rate and manage your advertising campaigns more efficiently.
Who is the following content interesting for?
The return upload, which I will describe in more detail later in the blog post, is particularly interesting for advertisers from e-commerce companies who want to reduce their return rate - but even if you are pursuing the goal of lead generation , you can benefit from this measure and I will show you how.
First, I will present you two scenarios.
Scenario 1:
Your customer orders two pairs of shoes (pair A costs €60 and pair B €40). You usually record the entire order amount (€100), which is displayed in the conversion value column in your Google Ads account. One pair is subsequently returned (pair B €40).
Scenario 2:
Your customer orders two pairs of shoes (pair A costs €60 and pair B costs €40). You usually enter the total amount of the order here (€100), which is also displayed in your Google Ads account in the conversion value column. The entire order - i.e. both pairs of shoes - is then returned (pair A+B €100).