DIGITAL PROPAGATION OF CORPORATE COMMUNICATION

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Starting the digital propagation of corporate communication is another topic for a nice focused agenda meeting between your administrators, the marketing team and your developers.

The reason is the importance of building a professional website that can flexibly support the necessary sequence of updates. No flash websites, music in the presentation or futuristic structures that require complete restructuring to insert new material.

In terms of findability and because it is one of Google's main criteria for the buy realtor email list positioning of your pages in search results, the frequency of updates is an unquestionable requirement. This criterion tends to become even more important with the social trend that the internet is taking.

Therefore, having a content management system that allows you to insert news, photos or simply create a new page with updated content at least once a week is a must.

Today, digital communication has the role of stimulating conversation and the dissemination of content, facilitating the findability and usability of the resources offered.

The main aim is to encourage the formation of communities around brands that are willing to become a reference of knowledge for their consumers.

This coexistence between brand and information consumers initially reinforces the credibility of institutions in the “knowledge of the cause” argument, increasing their influence over the decision-making power of this group of people.

Social media and networks are the main tools used in digital communication management. For conversation, they allow a large reach (mass), but it must be segmented by interests; it can also be direct and individual, if necessary.

In this context, Facebook, Twitter, Orkut, Linkedin and others of the same kind stand out. Their main function is to try to encourage the public to know and spread the content posted on media such as YouTube, Slide Share, Flickr, Scribd, Blogs, Websites and Portals and a bunch of other media.

Objective of Digital Communication

Our challenge is to be in different places, approaching in different ways, using different content that is compatible with each medium, our ability to offer the necessary solutions in our activities, and with authority, our knowledge of the subject.