A Guide to Lead Form Optimization

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Reddi1
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Joined: Thu Dec 26, 2024 3:10 am

A Guide to Lead Form Optimization

Post by Reddi1 »

donations. Agree, many people feel awkward when they are asked to voice the amount that they are going to transfer to this or that fund.

Imagine how they might react if specific amounts were presented in radio button format, and especially with a default choice. At least 2 scenarios could work:

Scenario 1: A visitor intends to donate $30, but he sees the suggested radio buttons and:

decides that $30 is not enough and that the organizers latvia phone number data are expecting more. In the end, he refuses to donate any money at all. This is bad for both the organizers and the visitor.
He convinces himself to donate $50. In this case, the organizers are in the black, but the visitor is in the red.
Scenario 2: A visitor plans to donate $1000, but sees radio buttons and:

decides not to donate the entire amount, but replaces it with a much smaller one.
donates the proposed $50, which is also bad for the organization.
Of course, there are cases when Internet marketers do not guess the intentions of users, and all this leads to negative consequences for both users and the company.

It happens that the proposed option even somewhat infringes on visitors in their choice. It is rather presumptuous to make a choice for people and count on success, especially if it concerns their money. In this situation, only excellent knowledge of your target audience, the peculiarities of its behavior can lead to positive results.
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