Content determines the stage of the funnel the user is at
Posted: Wed Jan 29, 2025 6:59 am
Webinars are often used as marketing tools because this interactive learning format engages users in a detailed study of the offer.
The following types of online seminar content can be distinguished:
educational;
comparative (comparison of the offer with the competitors’ offer);
training on how to use the service;
demonstration (demonstration of the functionality of the cloud solution);
expert opinion.
Webinar content for a particular user segment is selected based on their location in the conversion funnel.
For example, educational seminars and conferences ghana phone number data where expert opinions are presented are most effective for collecting contact data or sub-segmenting the base. And holding demonstration and comparative webinars helps to determine the status of users who are inclined to conversion.
For online seminars to be effective, you need to identify the interests of your potential customers and provide them with the right content at the right time.
How to Improve Content Marketing Effectiveness with the Buying Cycle
2. Content helps to identify the needs of potential customers
Analyzing users based on the web conferences they are interested in also helps identify their key needs. This feature is especially useful for marketers, SaaS services that include several solutions or target different audiences.
If, for example, the platform provides web analytics and SEO analysis functionality, then marketers can conduct 2 training webinars on search engine optimization and web analytics - this will allow segmenting the user base by interest in a certain functionality of the service, and, therefore, optimizing the subsequent stages of the conversion funnel based on the needs of potential customers.
The following types of online seminar content can be distinguished:
educational;
comparative (comparison of the offer with the competitors’ offer);
training on how to use the service;
demonstration (demonstration of the functionality of the cloud solution);
expert opinion.
Webinar content for a particular user segment is selected based on their location in the conversion funnel.
For example, educational seminars and conferences ghana phone number data where expert opinions are presented are most effective for collecting contact data or sub-segmenting the base. And holding demonstration and comparative webinars helps to determine the status of users who are inclined to conversion.
For online seminars to be effective, you need to identify the interests of your potential customers and provide them with the right content at the right time.
How to Improve Content Marketing Effectiveness with the Buying Cycle
2. Content helps to identify the needs of potential customers
Analyzing users based on the web conferences they are interested in also helps identify their key needs. This feature is especially useful for marketers, SaaS services that include several solutions or target different audiences.
If, for example, the platform provides web analytics and SEO analysis functionality, then marketers can conduct 2 training webinars on search engine optimization and web analytics - this will allow segmenting the user base by interest in a certain functionality of the service, and, therefore, optimizing the subsequent stages of the conversion funnel based on the needs of potential customers.