Conclusion: a slider is probably bad. But a cluttered landing page is even worse.
Posted: Wed Jan 29, 2025 6:58 am
In this example, the slider won the split test because it formed a clear and vivid first impression of the offer in the visitor’s mind, which is generally not typical for this web element.
In this case, we are not talking about the “details” of the landing page, but about the correct implementation of the capabilities of each element (images on slides, slide order, animation duration, video quality and duration, etc.), which determines how effective they will be.
You can create sliders that significantly increase conversion compared to videos, and vice versa - your video can completely beat sliders in terms of conversion rate.
Remember that the final result depends on the correct choice algeria phone number data and competent implementation of a particular element on a specific landing page and for a specific offer. In this case, the slider turned out to be 30% more effective than the video, which was confirmed during the process of testing the working optimization hypothesis using a split test.
Why is the slider the most unnecessary design element?
#2: Are trust seals necessary?
Implementing trust seals is proclaimed to be the key to successfully closing a deal through a sales or product landing page — it is believed that these symbols increase the client’s trust in the seller. However, it may happen that the icon reduces conversion (see the illustration below).
trust badges
Marketer Eric Hansen also found that removing Trust seals could increase conversions (in his case, by 3.5%).
Reason for failure: Trust seals are only important when technical security is important.
Trust seals generally work because they make users feel safe when closing a deal. Customers themselves note that the presence of Trust seals is the most common way they evaluate the security of a marketing interaction (48% of respondents pay attention to the seals):
In this case, we are not talking about the “details” of the landing page, but about the correct implementation of the capabilities of each element (images on slides, slide order, animation duration, video quality and duration, etc.), which determines how effective they will be.
You can create sliders that significantly increase conversion compared to videos, and vice versa - your video can completely beat sliders in terms of conversion rate.
Remember that the final result depends on the correct choice algeria phone number data and competent implementation of a particular element on a specific landing page and for a specific offer. In this case, the slider turned out to be 30% more effective than the video, which was confirmed during the process of testing the working optimization hypothesis using a split test.
Why is the slider the most unnecessary design element?
#2: Are trust seals necessary?
Implementing trust seals is proclaimed to be the key to successfully closing a deal through a sales or product landing page — it is believed that these symbols increase the client’s trust in the seller. However, it may happen that the icon reduces conversion (see the illustration below).
trust badges
Marketer Eric Hansen also found that removing Trust seals could increase conversions (in his case, by 3.5%).
Reason for failure: Trust seals are only important when technical security is important.
Trust seals generally work because they make users feel safe when closing a deal. Customers themselves note that the presence of Trust seals is the most common way they evaluate the security of a marketing interaction (48% of respondents pay attention to the seals):