Research shows that 73% of B2B leads are not sales ready, 50% of leads are qualified but don't plan to buy, and 79% never complete the conversion funnel.
All this is the result of insufficient attention to the south-korea phone number data process of “cultivation” or lead nurturing: about 65% of companies still do not have a clear scheme for turning a simple visitor into a buyer.
lead generation
Result of work on lead qualification:
1. Significantly higher return on lead generation - 35% increase in ROI.
2. "Ripe" leads are 50% more likely to close a deal, and the total cost per lead (CPL) decreases by 33%.
3. Sales managers exceed the norm by 9%, and sales departments manage to achieve first results from new employees 10% faster.