Suitable for a wide range of advertisers

[ishanijerin1]

In this category, Google came in first with 90.0%, followed by Yahoo! JAPAN in second with 64.3%. As expected, search ads have little bias towards users and many delivery surfaces. On the other hand, Amazon and Rakuten, whose advertisers tend to be from toC industries, had low percentages.


Source: Digital InFact Inc. "Third survey on major advertising platforms conducted"
Schedule management for releases and updates of advertising services

Next, we looked at advertising platforms that have good schedule management for releases and updates of their advertising services. Google again received the most votes, followed by Yahoo! JAPAN and Facebook.


Source: Digital InFact Inc. "Third survey on major advertising platforms conducted"
High reliability as an advertising delivery destination

Yahoo! JAPAN was ranked first in terms of the reliability software managers email database of the distribution destination with 55.7%. This may be due to the fact that YDN distribution destinations are mainly corporate sites, and not personal blogs. Facebook and Google followed.


Source: Digital InFact Inc. "Third survey on major advertising platforms conducted"
Trends in total scores for the top three platforms overall (14 items)

When the survey was scored on the 14 common items that have been used since the first survey, Google came in first, Facebook in second, and Yahoo! JAPAN in third, with no change in the rankings.


Source: Digital InFact Inc. "Third survey on major advertising platforms conducted"
[Survey Overview]　


Research Methodology

Online questionnaire survey.

The survey was conducted by Digital InVoice, a survey service provided by Digital InFact targeting people involved in the digital advertising industry.

Survey subjects

115 people involved in the digital advertising industry (advertisers, advertising agencies, ad tech vendors, media companies)

　[Breakdown of respondents]


■ Breakdown by business type: Advertisers 29.6%, advertising agencies 47.8%, ad tech vendors 7.8%, media companies 14.8%

■ Breakdown by job title: Management class (president/director) 3.5%, director class (executive officer/general manager) 7.8%, manager class (department head/section manager) 33.0%, leader class (section chief/chief) 27.8%, staff (general) 27.8%

■ Employee size of the affiliated company: 2.6% less than 10 people, 9.6% between 10 and 50 people, 2.6% between 50 and 100 people, 23.5% between 100 and 500 people, 14.8% between 500 and 1,000 people, 47.0% over 1,000 people

Survey period

April to June 2019


◆ Survey body

Digital InFact Inc.


＊＊＊

While most web advertising companies focus on advertising management, we plan, implement and improve the entire web promotion process.

In addition, in the area of ​​marketing automation, we provide comprehensive web promotion and marketing automation services, from implementation support to campaign design in conjunction with advertising measures after implementation.