How to Leverage Data Analytics in B2B Digital Marketing
Posted: Wed Jan 29, 2025 6:06 am
Editorial strategy
It is interesting to see that there is no miracle recipe, each publisher conducting its own experiments by adapting to audience results.
At BFM, the themes covered on Snapchat are mainly outsourced to the air , such as fashion or rap culture.
In Le Monde, two or three subjects are selected per edition.
"We need to find ways to attract users gambling data canada to topics they wouldn't normally go to, sprinkled with more familiar themes . "
Major national news ( death of Johnny Hallyday, Jacques Chirac, fire at Notre Dame de Paris) particularly unite people.
According to Dorothée Topin, head of social media partnerships at France TV, " there is room for serious themes . We get very good results on serious social issues . "
On sport , an observation shared by RMC and FranceTV: we must focus on hot, external content rather than player interviews.
Finally, you have to convince quickly . A 2-minute content, if it is watched for 30 to 40 seconds, is considered a success. Forget the credits, get straight to the subject. The informal "tu" is often adopted and if the subject is embodied, the journalist will not hesitate to challenge the audience. The editing is rhythmic, the presentation more pop than on other media and of course we will play with the verticality of the screen to integrate as many images as possible.
It is interesting to see that there is no miracle recipe, each publisher conducting its own experiments by adapting to audience results.
At BFM, the themes covered on Snapchat are mainly outsourced to the air , such as fashion or rap culture.
In Le Monde, two or three subjects are selected per edition.
"We need to find ways to attract users gambling data canada to topics they wouldn't normally go to, sprinkled with more familiar themes . "
Major national news ( death of Johnny Hallyday, Jacques Chirac, fire at Notre Dame de Paris) particularly unite people.
According to Dorothée Topin, head of social media partnerships at France TV, " there is room for serious themes . We get very good results on serious social issues . "
On sport , an observation shared by RMC and FranceTV: we must focus on hot, external content rather than player interviews.
Finally, you have to convince quickly . A 2-minute content, if it is watched for 30 to 40 seconds, is considered a success. Forget the credits, get straight to the subject. The informal "tu" is often adopted and if the subject is embodied, the journalist will not hesitate to challenge the audience. The editing is rhythmic, the presentation more pop than on other media and of course we will play with the verticality of the screen to integrate as many images as possible.