As mentioned above, conversion optimization is not just a set of split tests. A/B testing is just one part of the whole process. It is also wrong to understand CRO as the process of increasing the number of people who fill out your web form. Not at all.
Conversion optimization is about developing and growing your business through a deeper understanding of your target audience. Increasing conversion is actually quite simple: lower the prices of your product and you will get lots and lots of customers. But that is not what you want, right?
Increasing conversion and increasing profits is your main task. Yes, it is difficult, but doable. To do this, you need to follow the right path and understand the importance of each step. Let's consider the conversion optimization process in detail.
Step-by-step guide to conversion optimization
Step 1: Determine the direction for development
As you implement this step, you will need to identify a number of important benchmarks.
1. Objectives (direction of development). For example, for an online store of swimwear, the direction of development may be to increase sales volume by increasing online purchases. That is, in essence, the egypt phone number data direction is the development of online trade.
2. Goals (business goals). Goals follow from development directions. The goal for the same online store will be to increase the number of swimsuits sold. This goal is directly related to the number of completed web forms on the site. This is where the need for usability testing of these forms arises.
3. KPI (Key Performance Indicators). The difference between a set of random data and a KPI is their relationship to business goals. For example, for the goal of increasing the number of swimsuits sold by increasing online sales, the KPI would be the number of swimsuits sold in a certain period of time (or the number of lead forms filled out).
4. Targets (absolute KPI value). KPIs should be measurable and have specific values to be achieved. Values for each KPI can be determined based on previous sales results.
Let's say you sold 200 swimsuits last month. Your goal for next month might be to increase sales by 5% (to 210 items).