Could there be a trade show where you can meet potential customers face to face?

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Advertising is an obvious way to get your message across to people who haven't yet visited your site, but consider all the places your brand can get exposure.

Maybe one of your products is being discussed on a conduit mobile database forum like Quora or Reddit. Jump into the comments section as a brand ambassador and join the discussion. Maybe you can look for posts on social media that are asking for a solution your product provides.

Consider embracing social media yourself. Post information about and photos that highlight the benefits of your products or services, while establishing a brand voice and identity that potential customers will remember.


These are all opportunities to provide a great experience for potential customers and bridge the gap between them and your website.

During the course
Once you’ve managed to attract users to your site, it’s really time to go to town. As we mentioned, every potential touchpoint on your website contributes to providing a better customer experience, so make them all count. It matches every expectation a customer might have.

Make the journey from the homepage to the checkout as clear, simple, and fast as possible. Make sure you offer a wide range of payment options, from debit and credit cards to payments like PayPal.

Check out the example above from global swimwear brand Speedo. Despite a huge product range, their e-commerce offering was designed with simplicity in mind.