The whole point of a landing page is to increase the involvement of visitors in a dialogue with the company and to gain their trust. This is the whole point of this tool.
The top of the page usually gets the most attention from visitors, so placing important elements like lead forms, calls to action, etc. here will allow you to have the maximum impact on people. Remember that interaction with visitors begins on the first screen of the site - the nature of further communication depends on how much you interest people in the very beginning.
form at the top of the page
Horizontal: the number of pixels scrolled from the top of the page, vertical: the time spent viewing a particular area of the page. As you can see from the graph, most of the time visitors spent on the site was spent studying the top part of the site.
When it comes to optimizing a lead generation form, most hungary phone number data online marketers agree that placing the form at the top of the site is a must because the CTA is so engaging that visitors are immediately drawn to it. This, in turn, leads to more conversions.
Ben Hunt, an internet marketing and web design guru, got 876 clicks by moving CTA buttons to the sidebar at the top of the page:
CTA at the top of the site
Green: promotion in the footer of the site, orange: promotion in the upper part of the site, blue: final coefficient.
There are times when placing a form and CTA at the top of your site is a must. For example, if your product is a simple software or app, you’ll need a strong headline, concise but compelling copy, a preview of how the program works, and a CTA button. Take a look at this landing page example from Lyft:
CTA at the top of the site
Lyft offers a simple and straightforward product, so it can get by with an equally simple landing page.
Potential buyers look at the information at the top of the site before they scroll down. Anything placed in this area will always impact the visitor's experience.
In this technological age, we have a variety of platforms and devices at our disposal to access any web page. Screen sizes are constantly changing, but users always expect a quality user experience, no matter what device they use to land on your landing page.