If you remember Windows 95, you remember the "world without pop-ups." In those days, everything was much simpler - for calm surfing it was enough to ignore advertising banners.
But why, even 20 years after pop-ups were created, are these marketing technologies still relevant if they annoy users so much? It turns out that their presence sometimes has an almost magical effect - they show exactly what you want, or even pop up at the most opportune moment.
As a result, you subscribe to the newsletter, download files, as if marketers have penetrated your thoughts!
PopUp Window: The Truth About the Effectiveness of Pop-Up Windows
The Secret to Pop-Ups' Popularity
Pop-ups have been popular for 20 years because they can actually convince your landing page visitors to take action. However, marketers are only just beginning to realize their effectiveness.
According to statistics, 96% of visitors will never return to benin phone number data your resource. This does not mean that they did not like the offer: most people simply forget about its existence or do not remember the address of the service. But can you immediately remember the address of a new site you recently visited?
Or, say, you visited a landing page, liked it, and saved it to your bookmarks (clever, right?). But if your bookmark list is similar to most other users, then navigating the Amazon jungle will be easier than finding the resource you're interested in in your bookmarks.
For this reason, you absolutely need a PopUp, and so do your users. People have bad memories, and bookmarks get lost. If a popup asks the visitor to subscribe to a newsletter, they won't have to remember your URL.
How to attract more leads and grow your subscriber base using pop-ups?
So what's the problem?
Unfortunately, most resources use this tool incorrectly. Pop-ups are only effective when they are able to answer users' current questions.
However, pop-ups often "bend their line": they offer to buy an e-book that is not related to the topic of the site, force you to subscribe to a useless newsletter. Probably, it is for this reason that many marketers are wary of using pop-ups on their landing page or website - they simply do not want to copy someone else's bad experience or remember what they themselves dealt with in the past.
In this article, we will tell you how to create pop-ups that do not annoy users and at the same time allow you to increase conversion to incredible levels. Are you ready? Then let's get started!