The best way to optimize your signup form is to study case studies and test best practices with split tests . What worked in one specific case will not necessarily work for you. So test, test, and test again. And start with the question: “Why?”
According to Simon Sinek, the fundamental difference cambodia phone number data between top brands like Apple and the rest is that the best ones start with the question “why.”
Simon illustrates his position with the “Golden Circle” model:
Golden Circle model
Why: The mission of the company. Why does your company exist? Why do you do what you do?
How: How do you do it?
What: What do you actually do?
Share your brand values on your landing page — and how you can improve your customers’ lives. Below is a sign-up form for GoSquared (a real-time web analytics tool):
Registration form on the GoSquared website
Registration form on the GoSquared website
When asked why, the company clearly answers: “Make customers happier today.” It’s simple – sign up and your customers will be happy.