How to Create a Content Calendar That Boosts Engagement
Posted: Wed Jan 29, 2025 4:57 am
Email is a beautiful tool but—I don’t know if you’ve seen this lately—but I get ten emails from the same person. Your response rate to emails is only 1-2% and most emails are being sent by machine anyway. But phone—just last weekend we were calling insurance; business-to-business insurance and we had a 57% contact rate. I am used to getting 25-35% contact rates on outbound calls in sort to mid-cycle business-to-business.
The telephone is the easiest, fastest gambling data cambodia way to engage with another human being. It is going to give you the best conversion rate of any tool you use period and it just plain works. One of the reasons why it works is because phones are attached to people now not desks. So, it just works. The thing is for salespeople is you just have to go pick up the phone and use it. You have to get rid of all this noise that says the phone doesn’t work.
GN: What do you think about contacting the CEO directly, or into the C-Suite and what are your thoughts on the best way to handle that given those tools that are out there and the etiquette?
JB: I don’t know that there needs to be an etiquette. I think if you are in Germany or Japan, which are places where there is a defined hierarchy, and there are some other countries as well, that you probably, from a local standpoint, have to look at the local norms. But in the U.S., we don’t have those local norms.
The telephone is the easiest, fastest gambling data cambodia way to engage with another human being. It is going to give you the best conversion rate of any tool you use period and it just plain works. One of the reasons why it works is because phones are attached to people now not desks. So, it just works. The thing is for salespeople is you just have to go pick up the phone and use it. You have to get rid of all this noise that says the phone doesn’t work.
GN: What do you think about contacting the CEO directly, or into the C-Suite and what are your thoughts on the best way to handle that given those tools that are out there and the etiquette?
JB: I don’t know that there needs to be an etiquette. I think if you are in Germany or Japan, which are places where there is a defined hierarchy, and there are some other countries as well, that you probably, from a local standpoint, have to look at the local norms. But in the U.S., we don’t have those local norms.