Even though buyers do not always call back, they are usually listening.

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Not only is this approach inappropriate in any modern prospecting situation, it is also the kiss of death for an inbound lead.

Your marketing team has invested significant gambling data philippines amounts of time and money to attract this buyer, using quality educational content that is highly relevant to the buyer’s context. The buyer has had a great experience perusing the articles on your blog, reading through ebooks, and attending webinars that your company has produced to help them frame their problem better. When thinking about the problems the buyer is looking to solve, the buyer perceived your company as smart, helpful, and relevant.

Then a salesperson calls the prospect and leaves one of the voicemails listed earlier. Disaster! Insert explosion sounds here. All of Marketing’s effective inbound work is thrown out the window.

Good Voicemail Sequence
Here is what an effective voicemail sequence sounds like:

[Tuesday at 9 a.m.]: “Hi John. This is Mark from HubSpot. I noticed you downloaded our ebook on Facebook marketing best practices. I took a look at your company’s Facebook page and had a few suggestions for improving it. I’ll email those to you now. Give me a call if you want to discuss.”

[Thursday at 3 p.m.]: “Hi John. Mark again from HubSpot. Great news! I found a customer of ours in your industry who had enormous success with their Facebook marketing strategy. I am going to send you that case study now to give you an idea of the specific tactics they used and the results you should expect. Give me a call if you would like to review it together.”