Three things you need to know to create an effective landing page

[ishanijerin1]

You may be itching to create a landing page right now, but here are three points you should know first. Please read them to avoid getting your start.

In addition to using landing pages, we have also written a separate article on how to attract customers via the web.

It provides a detailed explanation, so if you want to know more about web marketing, please take a look here.

Web marketing
[Updated 2023] Introducing the methods and types of web marketing, both free and paid!
By reading this article, you will learn the best way to president email database attract customers through the web and actually increase your sales.
① First, apply the basic pattern

No matter how well you know your customers, your first landing page is unlikely to be a success. In particular, bringing out original content (structure) without doing any research on landing pages is a recipe for failure.

In today's world, there are a number of standard design patterns that have been born from the successes and failures of many companies, so we recommend that you start by creating your landing page by using one of these templates.

②It's not just about making one thing, but about making improvements
Landing page operation is a type of web marketing strategy known as LPO (landing page optimization).


If you just want a page to introduce your products or services, you can create just one. However, if you really want to see results, you need to improve your landing page each time, think about how to help your target achieve their goals, and make an effort to make it appealing to potential customers.

3. It's natural that people won't buy your product. Don't be discouraged if you don't see results.
It is often misunderstood, but the idea that "creating a landing page will improve results" is incorrect. As I mentioned earlier, the results of landing pages will change as you continue to improve them.

When you first start on your landing page, keep in mind that failure isn't the end; it's just the beginning.


The aim is to purchase products! Classic LP template
So, let me introduce the first standard pattern for structuring a landing page, a design pattern for when the goal is to purchase a product, a so-called template. Compare it with the image and read the explanation while actually proceeding with the configuration.