Bottom-Up Content: The Role of Customers in Your Local Strategy

[shaownhasan]

In local search, great space is given to content produced by customers, in particular the type of content that we can expect from the loyal customer is:

The review (which is a fundamental element of the online presence of a local business).
User generated content (photos, hashtags, tags, check-ins).

If we want to try to stimulate the generation of content created by our customers , we must think about them and, in some cases, go beyond what we already know: a useful, powerful and very close to free tool could be to have how overseas chinese contribute to business in the usa them fill out a very short questionnaire immediately after the purchase or consumption; the two areas of interest to describe are:

What are our customer's online habits ? In other words, where do they spend their time? What apps do they use, for example?
What is the real value that my local business could generate for the customer (this is because the discount cannot always be the lever that generates the desired actions)?
Having this data will help our company a lot when it comes to local search.

In fact, by combining the concepts of value for the consumer, his online habits and the type of content desired (on our part), initiatives should arise that are aimed at triggering this proliferation of content "from below".