That's why a content plan sometimes doesn't work

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Are you already working with an editorial plan, but it feels like it's causing more work than it's helping? It's worth getting to the bottom of this.

Working with a content plan is like riding a bike - if you can't do it, you have to learn. The only difference is that this bike is more of a tandem that the whole team has to ride at the same time, with varying degrees of saddle comfort. The nice thing is that once you get the hang of it, you get to your goal faster - and you've done some team building at the same time.

It can take a while until everyone is familiar with an editorial plan. But you should definitely get to the bottom of your problems, because initial problems can turn into frustration.

Ask yourself the following questions:

Does the editorial plan fit the specific workflows?
Am I overtaxing someone on the team or have I briefed everyone sufficiently?
Are there too many or too few people working on the editorial plan?
Does anyone not want to work with the editorial plan – and why?
A content plan proves to be inefficient if it is not used correctly (by everyone).

Make sure that all responsible employees and/or external singapore phone data parties know how to handle the plan and encourage them to give feedback . No editorial plan is perfect from the start and should be adapted so that it makes sense for everyone involved. Then it is a great opportunity for effective work AND teamwork.

By the way: An editorial plan does NOT solve fundamental structural problems , a lack of know-how or insufficient (personnel) capacity. If your content marketing is failing or your efforts are not reflected in the numbers, a professional outside perspective can help. As a marketing agency, we at Webweisend support you with a precise analysis of the current situation and concrete suggestions for improvement .

Do you want to convey good content and credible storytelling? Get help from a professional in a non-binding conversation!