How SaaS Case Studies Build Trust With B2B Leads

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Use an “inbox warmer”. If you’re using a newer domain to send emails, consider using an inbox warmer like Mailshake or Woodpecker. These platforms use bots to kickstart email conversations between your domain/email and other high-reputation inboxes on their end to improve domain reputation and email deliverability rates. By warming your inbox you substantially lessen the chances of being blacklisted or being stopped by spam filters.

3. Avoid sending images, videos, or gambling data austria links in the first 1-3 emails to new prospects (including within your email signature). All of these content types are extremely flaggable by spam filters for various reasons. As an example, images are seen by spam filters as abnormal blank space, especially when alt text isn’t included. Links are also seen as suspicious when not directed to the highest-quality sites. So to be safe, stay away from the ‘fun’ additives until later in your prospecting motions.



2. Subject Lines
Outside of deliverability, your subject lines are the most important element of your emails. Subject lines are the receiver’s first impression of your message and if they fall flat, your emails quickly join thousands of others in the ‘sea of sameness’, sinking in the archive for eternity.

To avoid the abyss, here are three data-driven tips for crafting subject lines that entice your prospects to read more: