In the second part of our guide to retargeting in email marketing, we looked at how to quickly create a bonus (video or PDF), lay out a separate page for it, and place gift content on it. We continue to get acquainted with techniques for expanding the subscriber base.
Collecting email addresses
There are many tools for collecting subscriber bases and capturing email addresses.
Email is the most effective sales channel. But for it to work, the lead must leave an address, so you don’t need unnecessary conversion friction. One of the most effective ways to attract leads is a landing page. This is a page where uganda phone number data your unique selling proposition is placed, but it can also be used for other marketing and business purposes. With LPgenerator, you can create sales pages, order confirmation pages, bonus pages, add a two-step opt-in form to the resource, etc.
The main components of a quality one-page site:
the offer must be unique and attractive, the effectiveness of the entire one-page site depends on it;
lead form - by filling it out, the consumer gets access to the offer, and the company gets contacts for further communication;
CTA - call to action - usually a button with a calling text.
Below is the LPgenerator page where all components are used:
LPgenerator page
Typically, a visitor who lands on a landing page created for lead generation fills out several form fields, providing some information about themselves. The data obtained allows you to build the right marketing strategy for each potential client individually.