In the final part of our guide to email marketing retargeting, you'll learn how to design an advertising campaign to redirect visitors to a specially designed landing page.
In theory, you can retarget people who haven't read an article using a number of platforms. All you need to do is make sure the tracking pixel for that platform is on a separate landing page and on the article page (using Google Tag Manager).
Let's show an example for one traffic channel - Facebook. Keep in mind that Facebook has clear guidelines for ad design.
Your ads must be a certain size, depending on the type of portugal phone number data ad you are running. There is also a list of prohibited actions and expressions (especially in the areas of health, supplements, and fitness), so be sure to read the guidelines in advance.
At this stage we are only concerned with:
Correct ad size;
Attractive design of advertising image;
The size of the text in the ad.
Our main ad placement location is the Facebook news feed. The largest images are available here - usually, displaying in the news feed costs more, but it is almost always more profitable than other placements. If you have a modest budget, do not waste it on placement in the sidebar, etc. It is better to get more conversions in the news feed. Let's consider how to create such ads using a free tool.