NIGHT MARKET BUSINESS, ROADSIDE, SELLING FRUIT... CAN IT GO FAR?

[zihadhasan010]

Why can't you go far? Tell me why? Why? Whyyyy? Did you know, the 4 Finger business started on the side of the road.. Hot Pasta, next to the mamak.. PAKTEH Fruit, has reached 1 million a month with just the fruit business!



How is their business today? It's gotten big, right? So successful! Even though it started small, it started with what it had!

Same with the night market business…

Today, people at night markets also have a lot of online businesses. While doing night market business, some do live selling products. Some go back to the night market, then do live, or manage incoming orders on ecommerce, or on the marketplace.

PakTeh Fruits is a fruit shop brand that sells on the side of the road, but PakTeh Fruits is fast when it adjusts its marketing and creates a brand experience for the audience!

So PakTeh Fruits doesn't just sell fruit, he sells experiences that provide unique value to customers, so it won't be difficult for him to do marketing after that!



"JUST HOW DO YOU WANT TO GROW? HOW DO YOU WANT TO GO FAR?"

If you want to go far, you have to look further into the potential in the business world. That is, starting with;

1. VISION! How can we take our business from a small business, roadside, night market, to a new level? What are the plans for the future? Like Pakteh Fruite, he has a plan, from a night market to a fruit shop, the target is to open 20 branches, create a brand extension - sell fruit juice, sell cut fruit, cafes, dried fruit, oranges, etc.

2. CASHFLOW! You have to save carefully, save your profits… To grow your business! And, you need to optimize what you have, to reduce costs! A strong cash reserve will make it easy to grow your business.

3. MARKET PENETRATION! How to reach more customers? The selection of the product itself, location, promotion & price offered helps market penetration…

4. BRANDING. In the beginning, you can use USP to attract people. But, you lose. Just increasing USP is not enough! It needs to be accompanied by a well-organized branding strategy!

5. BRAND EXPERIENCE – The experience we create that gives value to users so that it sticks in their minds and hearts, as well as an experience that customers will never forget.

6. EDUCATE – Provide added value, for example, when philippines phone data explaining a product like PakTeh Fruits, he becomes like a fruit doctor, he will explain each of the benefits and types of fruits.

This basic is not strong, don't expect it to grow!



Check out this SifuBad alumni, @taufiq_tajuddinn! From the night market, he now owns several fruit shops, which sell a variety of selected fruits from all over the world. Fruit traders and wholesalers also buy a lot from him these days.

Got something? Who's here – STREET TRADERS & NIGHT MARKET.