How to Make the Most of Email Marketing Tools
Posted: Tue Jan 28, 2025 9:54 am
8 Tips for Successful Email Marketing
After the list of errors, let's see some advice to try to get the most out of using this marketing tool.
#1 Strategy
Every marketing campaign must have a clear and coherent strategy. Before actins usage of our employment database stop for a second to reflect and define clear objectives and a roadmap.
#2 Quality Dialogues
Why would a person spend time reading an email with generic content and without any potential interest for him or her? Try to imagine yourself as the person who will receive that email: they probably receive hundreds of them and therefore will choose to read only content that can offer solutions to their real needs.
Remember: an email that does not generate interest becomes SPAM.
#3 Yes to emojis and GIFs
According to a study by Voilanorbert, emails containing GIFs and emojis obtain incredible results both in terms of CTR (+42%) and conversion rate (+103%). Fun fact: the snowman emoji is the most appreciated, so everyone is ready for Christmas.
Gifs work very well in emails
#4 Always keep your eyes on analytics
They can make you see trouble on the horizon before it's too late to save the situation.
After the list of errors, let's see some advice to try to get the most out of using this marketing tool.
#1 Strategy
Every marketing campaign must have a clear and coherent strategy. Before actins usage of our employment database stop for a second to reflect and define clear objectives and a roadmap.
#2 Quality Dialogues
Why would a person spend time reading an email with generic content and without any potential interest for him or her? Try to imagine yourself as the person who will receive that email: they probably receive hundreds of them and therefore will choose to read only content that can offer solutions to their real needs.
Remember: an email that does not generate interest becomes SPAM.
#3 Yes to emojis and GIFs
According to a study by Voilanorbert, emails containing GIFs and emojis obtain incredible results both in terms of CTR (+42%) and conversion rate (+103%). Fun fact: the snowman emoji is the most appreciated, so everyone is ready for Christmas.
Gifs work very well in emails
#4 Always keep your eyes on analytics
They can make you see trouble on the horizon before it's too late to save the situation.