What is Information Architecture and What Are Its Basic Principles?
Let's start by saying that any reasoning around this topic essentially depends on:
from how we want to catalogue and structure the contents with which we want to tell our story
from the journey we want to take those who will read us . One could say, "from how we want to make ourselves known and discovered".
This applies to a company website or blog , as well as to all the channels that make up the bouquet of solutions and paths available to guide corporate communication.
It is much more than an editorial plan . Much more than a mind map with why vnpay database is important for marketing which to organize content.
Enterprise information architecture is the semantic structure we give to the discourse we want to develop.
In this it is not very dissimilar – at least metaphorically – to the dual role of a library (or media library), within which we can find the book we need, but also live an experience of meaning and values not strictly linked to the “book” itself, but which in any case other “libraries” cannot give us.
Every good information architecture organization is based on a set of well-defined principles that unite User experience and Web writing. They have been beautifully illustrated by Dan Brown , who explores them in great depth in this pdf .
I will try to summarise them, referring you to the reading of the document for any further information on the matter: