The article explains:
Benefits of collecting online store customer data into a single database
The optimal form for collecting data from online store customers
If more data needs to be collected about the buyer
Processing and storing data of online store customers
CRM from Envybox for storing and working with online store customer data
Collecting data from online store buyers is a direct investment in business development. With an up-to-date, constantly updated customer base, it will not be difficult to retain the attention of site visitors, attract them with advantageous offers and return "sleeping" ones.
But how can you avoid belarus email list going overboard and seeming too intrusive when trying to extract the coveted information from the buyer: phone number, email address, and other contacts? There is a solution, and we will tell you about it, as well as about the rules for working with buyer data, in our article.
Benefits of collecting online store customer data into a single database
Any online store strives for success. And the final success depends on the customers who make a purchase. Therefore, the task and goal of any business project, regardless of the direction, is to form, maintain and expand the customer base. Information from these bases is used to draw up business strategies and attract more people with the aim of transferring them to the pool of regular customers.
A customer base is a database containing information about all real and potential customers of a company. This includes data about online store buyers or people who filled out a questionnaire on a website. Maintaining a customer base allows you to retain consumers, create new and advantageous offers for them, increase the potential customer base, form constant feedback and make the company's work optimal.
Online stores without a customer base are not as effective, they do not have the ability to fully serve customers. Therefore, the likelihood of repeat purchases of goods/services from such a company is low.
For example, an online shoe store opens. At first, there are few sales, and managers can maintain a customer base in an Excel table. But the store gradually expands, there are more and more customers, and the Excel table no longer meets the needs of the business. Managers begin to make mistakes in their work: they forget to call customers back or add the full name of a new buyer to the database. Customers begin to go to competitors.
These losses could have been avoided if the store owner had installed a CRM system in a timely manner.