So, test your emails to ensure they reach
Posted: Tue Jan 28, 2025 6:31 am
This is a combined score between your IP reputation and your domain reputation, so all emails sent from your company can impact this score.
This reputation isn’t given; it’s earned. Here are some quick tips to make sure your sender reputation is higher:
Clean your email list often to ensure you’re only sending bulk emails to legitimate email addresses. This will lower your bounce rate and improve your sender reputation score.
Avoid sending many emails all in one go (more on this later).
Be careful of spam complaints. If a certain email got a lot of spam complaints from recipients, go back and see what you can change to avoid that in the future.
Focus on emails that encourage engagement (higher engagement = better score).
Avoid spam trigger words that ESPs will automatically flag as spam (like “free,” “winner,” “prize,” etc.).
Tools like SenderScore and Postmaster Tools give you insights into your sender’s reputation. Use them to monitor for any drops.
4. Test and Optimize Email Deliverability
You worked hard on creating an email with witty copy and great value—but it’s useless unless it gets into the inbox.
If your sample size is decent, use A/B testing to see malta telegram data what subject lines, content, and sending times work best. Analyze the results and optimize your strategy based on what improves deliverability and engagement.
How? Well, we hand the mic to Stefan Stefanov, who has extensive experience with email A/B tests.
Here's how I roll with A/B testing:
1. What's the Endgame?
This reputation isn’t given; it’s earned. Here are some quick tips to make sure your sender reputation is higher:
Clean your email list often to ensure you’re only sending bulk emails to legitimate email addresses. This will lower your bounce rate and improve your sender reputation score.
Avoid sending many emails all in one go (more on this later).
Be careful of spam complaints. If a certain email got a lot of spam complaints from recipients, go back and see what you can change to avoid that in the future.
Focus on emails that encourage engagement (higher engagement = better score).
Avoid spam trigger words that ESPs will automatically flag as spam (like “free,” “winner,” “prize,” etc.).
Tools like SenderScore and Postmaster Tools give you insights into your sender’s reputation. Use them to monitor for any drops.
4. Test and Optimize Email Deliverability
You worked hard on creating an email with witty copy and great value—but it’s useless unless it gets into the inbox.
If your sample size is decent, use A/B testing to see malta telegram data what subject lines, content, and sending times work best. Analyze the results and optimize your strategy based on what improves deliverability and engagement.
How? Well, we hand the mic to Stefan Stefanov, who has extensive experience with email A/B tests.
Here's how I roll with A/B testing:
1. What's the Endgame?