Black Friday: Everything about the biggest sales event of the year

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With the end of the year approaching, many people are waiting for the famous Black Friday to secure their purchases. But do you know what Black Friday is ? Where and how did it come about? What impact does it have on the Brazilian market ?

Well, if you still don't know the answer to these questions, read this post in full, because in it you will find all the information about this day! Without a doubt, one of the most awaited days for thousands of people around the world.

Check out everything about Black Friday below and stay up to date with all the details about this day that no one has told you until now.

Black Friday: The definition of what this day really is
Black Friday is nothing more than one of the most intense actions of the year when it comes to sales.

Depending on the country in which it takes place, the date may vary, but in general, Black Friday occurs on the fourth Friday of November each year.

In the United States, its country of origin, Black Friday occurs right after Thanksgiving . During chile phone number example this period, a huge variety of stores, both online and physical, offer amazing promotions on countless products.

In Brazil, this campaign became famous in 2010. Even with the current financial crisis, Black Friday promotions will certainly give consumers that extra incentive to buy. Thus, generating more income for the Brazilian economy.


Black Friday in numbers
Black Friday Numbers

In Brazil, Black Friday takes place on November 25th and this date is one of the most anticipated of the year. It is no wonder, because many people who need to buy something end up taking advantage of this opportunity. This way, people can get what they want at a much more affordable price.


To fully understand the success that this day represents both in people's lives and for commerce in general, just analyze the numbers generated by Black Friday in previous years.

According to research carried out in the area, the revenue generated by Black Friday in 2021 generated around R$5.419 billion in online retail sales . This represented an increase of 5.8% compared to the revenue generated in the previous year. Thus exceeding expectations and also encouraging Brazilian merchants in every way.

Expectations for Black Friday in 2021
Amidst so much turbulence this year, Black Friday ends up bringing good expectations for retailers, especially for those who work in the categories of Electronics, Home Appliances, Smartphones, IT, Fashion and Accessories, Cosmetics and Perfumes, Home and Decoration, Books, Toys and Games, as well as in Sports and Leisure, as these are the categories that sell the most on that day.

There is no doubt that Black Friday is one of the main reasons for the accelerated growth of e-commerce in Brazil in recent years, and the trend is for this growth to occur in even greater proportions in the following years.

Therefore, given all this success, the question that remains is:

What can you do to prepare for and make the most of Black Friday?

Consumers on Black Friday

For online retailers

For retailers to be able to prepare well for Black Friday this year, the first tip in this case is:

Boost your servers
There is certainly nothing worse for online retailers during Black Friday than for their servers to crash because they cannot handle the number of visits to the website.

Therefore, if you don't want this to happen and compromise your sales, try talking to your IT department. Reinforce the servers to ensure that they will be fully operational on Black Friday.

Develop personalized campaigns
In addition to prices, what most attracts consumers' attention is the way stores work on Black Friday to make offers reach them.

Therefore, invest in efficient marketing actions such as email marketing and social networks, for example, so that your promotions reach the consumer faster, thus ensuring good revenue for your business.

Build a good call to action
With the wide competition that exists on Black Friday, standing out in this scenario ends up being a huge challenge.


Therefore, if you want to ensure sales success on this day, the tip is to invest in an attractive call to action that really leads the consumer to purchase your product.

It is important to take into account some factors such as color, positioning, as well as the needs of your customers.

For consumers
If you want to make the most of Black Friday deals and don't know how to do it, then the first tip to ensure good purchases on this day is:

Buy from trusted websites
Have you found a website with irresistible promotions? Try not to act on impulse and do a quick search. This way, you can ensure that the website you are accessing is truly trustworthy.

By doing this you not only ensure a safer purchase, but also avoid problems in the future.

Get ahead
Many stores end up launching their Black Friday promotions a few days in advance. If you're smart, you can take advantage of good deals and shop without putting a strain on your wallet.

Pay attention to shipping
If you intend to take advantage of Black Friday online promotions, pay close attention to product shipping.


Some online stores offer very attractive discounts on certain products, but include the cost of shipping. This ends up leaving the products with the same market value as at any time of the year.

So pay close attention to this detail so you don't end up making the wrong purchases and regretting them in the future.

Now that you know everything about Black Friday , you can't miss out on this incredible day to do your end-of-year shopping and guarantee quality products at very affordable prices.

Did you like the article? Have you already started applying all the tips given in this post to ensure good purchases on Black Friday this year? Leave your comment and tell us what you intend to do on this day!