Once you have a better understanding of their audience

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Marketing reports can end up cumbersome, and unfortunately, skim-read as a result. Are there any pertinent metrics that your report recipients really need to know? What are the KPIs they're being measured on? How does your work impact those? Include these metrics directly into your report so your stakeholders can see how your activity is benefiting them. How much of what I report on are you already familiar with? It’s not an easy question, and requires some tact, but it’s important to understand your report recipient’s level of understanding about what you’re reporting on.


Are they marketers themselves, or are you their main touch-point within your marketing department? Are they seasoned SEOs who have seen every iteration of an SEO report under the sun? Once you know their level of understanding on the subject, you can decide how to format your report to aid in explaining details more clearly, like including a glossary or notations. An example email to a stakeholder designed to help understand what a marketing report needs to cover.


An example email to a stakeholder designed to help understand what a romania gambling data marketing report needs to cover. Learn to use your reports for your own marketing purposes Let’s not forget that we’re reporting on marketing data because we want to show how our work is paying off. That means there will always be an element of showing our successes and failures. How we communicate those through our reports is important. What do you want to communicate? Are you looking to prove that a concept works or that a campaign has been successful? Are you wanting to share an update on the general trends of an account? Consider your marketing reports as a marketing tool in their own right.


, you can use them to present data to clearly convey your message. Your reports can help you get sign-off Your marketing reports will serve to sum up the successes and room for growth in your previous marketing endeavors. Done well, they'll help to show off your skills and achievements. This can pave the way for future buy-in from your stakeholders. “Referral traffic to the website has increased by 50% due to the last digital PR campaign you ran? Of course you can run another!” Your reports prove the worth of your work Along with showing off all the good you’ve achieved, your reports should also cover what you’ve learned.