The e-commerce trend is unstoppable and has been further strengthened by the Corona crisis. While many business models had to be questioned during the crisis, it has become clear that online shops are emerging from the crisis as winners and people are ordering more and more online. But the strong demand is also accompanied by an increasing supply and more and more online shops are trying to establish themselves. In order to assert yourself against strong competition and against large marketplaces such as Amazon, visibility is the key word for establishing a successful shop. We'll show you 7 tips to make your online shop SEO fit for 2020 and maximize your organic visibility.
Detailed category texts make it easier for search engines like Google to better understand and classify what your online shop has to offer. That's why you should also place text content under your rcs data laos product listings to provide Google with sufficient context and information. Many online shops have already realized that well-thought-out category texts are a must in any e-commerce SEO strategy, but only a few really get the most out of their category texts. In order to implement category descriptions that boost your rankings for attractive commercial keywords, the following things should be taken into account:
Detailed keyword research
texts with added value
Clear heading structure
Meaningful internal links
Avoid keyword stuffing
Tip 2: Useful URL structure
The URL structure is undoubtedly one of the most important aspects when it comes to online shop SEO. Factors that influence the URL structure include:
length of the URL
speaking URLs vs. dynamic URLs
Hyphen vs. Underscore
Speaking URLs help both the user and the crawler to identify the shop structure and understand where they are currently in the shop. Speaking URLs are therefore a ranking factor that should not be underestimated and should be taken into account by anyone who wants to be positioned higher in the organic ranking. An example of a useful URL for a product from an SEO perspective would be: → dein-onlineshop.de/damenmode/kleider/produkt-xy Tip: Use hyphens in your URL to generate spaces. Words that are separated by a minus sign or hyphen are recognized by Google as separate words.