The relevance of the website is decreasing
Posted: Tue Jan 28, 2025 5:34 am
Each of you has probably already had experience with declining rankings. While rapidly declining rankings often indicate an acute problem or are the result of a recently implemented algorithm update, the reasons for slowly declining rankings are different. One advantage of a slow decline in rankings (also known as "slow death") is that you can react to it calmly. First, however, you have to determine why the rankings are declining in the first place. This is the only way to take targeted action against them. Slowly declining rankings - these could be the causes:
The relevance of the website is decreasing
Interest in many topics is subject to natural fluctuations. Check whether this could be the case with your website. But other causes are also possible. As the saying goes: the competition never sleeps. If the operators of other websites do their "homework" better than you, then you shouldn't be surprised. Then it can happen that your website is "overtaken" by others. Look at which websites are ranked higher than yours. What is done differently there than on yours? If something occurs to you, use it as inspiration for your own website. But don't just copy everything that others do, because that usually doesn't help.
The content of your website is slowly becoming outdated
Search engines like up-to-date content. Of course, there rcs data romania are topics where constant revision doesn't make sense - for example, historical treatises. But if your website deals with topics where it makes sense to revise and rework the content from time to time, then take care of it.
neglect of technical aspects
In addition to the content aspects of your website, you should also examine the technical aspects from time to time. Is the technical implementation still modern? How high is the page speed? Is your website suitable for mobile devices? Take a look at current technical developments and ask yourself how they could affect your website.
duplicate content
“Duplicate content” is when texts appear in (almost) identical form several times on the Internet. In the past, this resulted in sudden, severe drops in rankings. Even if duplicate content no longer has such a severe impact today, this problem should not be ignored. It is not uncommon for texts to be automatically “stolen” by spam sites. After a while, such sites often disappear from the search engine index and the problem is no longer necessary. Sometimes, however, it is you yourself (or your own employees) who act carelessly. You often see texts copied from websites and used (almost) unchanged in social networks, press releases or on trade fair websites. This can sometimes be a reason for rankings to slowly drop. In this case, it usually helps to rewrite the affected texts or passages on your own website a little so that they are unique again. The ultimate cause of rankings that slowly drop must always be determined on a case-by-case basis. We hope that this guide will be helpful for you in this case.
The relevance of the website is decreasing
Interest in many topics is subject to natural fluctuations. Check whether this could be the case with your website. But other causes are also possible. As the saying goes: the competition never sleeps. If the operators of other websites do their "homework" better than you, then you shouldn't be surprised. Then it can happen that your website is "overtaken" by others. Look at which websites are ranked higher than yours. What is done differently there than on yours? If something occurs to you, use it as inspiration for your own website. But don't just copy everything that others do, because that usually doesn't help.
The content of your website is slowly becoming outdated
Search engines like up-to-date content. Of course, there rcs data romania are topics where constant revision doesn't make sense - for example, historical treatises. But if your website deals with topics where it makes sense to revise and rework the content from time to time, then take care of it.
neglect of technical aspects
In addition to the content aspects of your website, you should also examine the technical aspects from time to time. Is the technical implementation still modern? How high is the page speed? Is your website suitable for mobile devices? Take a look at current technical developments and ask yourself how they could affect your website.
duplicate content
“Duplicate content” is when texts appear in (almost) identical form several times on the Internet. In the past, this resulted in sudden, severe drops in rankings. Even if duplicate content no longer has such a severe impact today, this problem should not be ignored. It is not uncommon for texts to be automatically “stolen” by spam sites. After a while, such sites often disappear from the search engine index and the problem is no longer necessary. Sometimes, however, it is you yourself (or your own employees) who act carelessly. You often see texts copied from websites and used (almost) unchanged in social networks, press releases or on trade fair websites. This can sometimes be a reason for rankings to slowly drop. In this case, it usually helps to rewrite the affected texts or passages on your own website a little so that they are unique again. The ultimate cause of rankings that slowly drop must always be determined on a case-by-case basis. We hope that this guide will be helpful for you in this case.