A normal search result usually consists of a heading, the URL and a snippet of text. However, some search results are also enriched with images, star ratings and other elements. This is known as "rich results". The additional elements make a page stand out more in searches and many website operators strive to have their pages appear in the SERPs in this way.
In order for your own pages to be considered for rich results, it is necessary to provide them with structured data (also called "rich snippets"). These small code elements specifically mark the relevant rcs data iran information so that Google & Co. can read and process it. Rich snippets can be used to mark images, opening times, star ratings, prices and other information.
For products, for example, the whole thing looks like this: After creating structured data, you often ask yourself whether you have created it without errors. Its volume often leaves room for errors that are easy to overlook. You should therefore not risk flying blind, because if you make an error, search engines may simply ignore this data and you waste potential.
To avoid this, there are tools that you can use to test your snippets. Up until now, many webmasters have used Google's "Rich Snippets Testing Tool", which is currently being replaced by the new "Rich Results Testing Tool". Until recently, the latter was in beta. Now it has been completed and the "Beta" lettering has been removed. Google recently announced this in a blog post . As before, all you need to do to test your snippets is enter the URL. Alternatively, you can continue to insert the code snippet via the clipboard and have it tested: The "Rich Results Testing Tool" contains the same functions as its predecessor and also shows whether Google considers the page suitable for displaying