Indexing problems largely resolved
Posted: Tue Jan 28, 2025 5:30 am
A lot happened at Google last week. At the beginning of the week, Google reported problems with the correct assignment of canonical URLs and the indexing of mobile pages. As a result, some pages could not be indexed. Website operators were powerless in the face of the problem and could only rely on Google to quickly remedy the problem. This morning, the first good news came: Google announced that 50% of the URLs affected by the mobile indexing error and 25% of the affected canonical URLs have been restored. They are still working on completely resolving the problem.
Does Google use user experience as a ranking factor?
Although Google has already stated several times that it does not include UX factors such as the time spent on a page or the CTR (click-through rate) in the ranking, this assumption persists in the SEO scene. In an interview with Jerry Schwartz on his YouTube channel rustybrick, SEO expert Drew Madore also revealed that he shares this rcs data america assumption. Like many other SEOs, he is convinced that Google uses the data collected on Google Analytics and Chrome to evaluate websites and assign them to the ranking. He refers to various studies that provide evidence that Google may include the user experience and conversions in its ranking. However, there is no clear evidence of this yet.
Content on Facebook, YouTube and the like is playing an increasingly important role, but how do you link to social media correctly? Google provides the answer. Regardless of whether they link to social media or other websites, links refer to content that you want to share and presumably support. Therefore, Google does not differentiate between the use of these links. Of course, when linking to social media content, it also depends on the intention with which you share the link. If links are created without receiving payment or compensation, they can be set to "nofollow" - regardless of the target page. John Müller explained this on Twitter in response to a user's question:
Does Google use user experience as a ranking factor?
Although Google has already stated several times that it does not include UX factors such as the time spent on a page or the CTR (click-through rate) in the ranking, this assumption persists in the SEO scene. In an interview with Jerry Schwartz on his YouTube channel rustybrick, SEO expert Drew Madore also revealed that he shares this rcs data america assumption. Like many other SEOs, he is convinced that Google uses the data collected on Google Analytics and Chrome to evaluate websites and assign them to the ranking. He refers to various studies that provide evidence that Google may include the user experience and conversions in its ranking. However, there is no clear evidence of this yet.
Content on Facebook, YouTube and the like is playing an increasingly important role, but how do you link to social media correctly? Google provides the answer. Regardless of whether they link to social media or other websites, links refer to content that you want to share and presumably support. Therefore, Google does not differentiate between the use of these links. Of course, when linking to social media content, it also depends on the intention with which you share the link. If links are created without receiving payment or compensation, they can be set to "nofollow" - regardless of the target page. John Müller explained this on Twitter in response to a user's question: