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Reach The Targeted Audience

Posted: Tue Jan 28, 2025 5:15 am
by zihadhasan010
Not everyone is suitable to be our customer.

Imagine you create a massive advertisement, but the people who see it and engage with it don't match the product or service you offer at all.

Is it Rugi Khan?

That's why it's important that we reach the right audience and that it's relevant to what we're selling.

Reach The Targeted Audience
You need to find a target audience that has great potential to buy your product or use your service.

These are people who are truly interested, have a need, or have a problem that your product can solve.

So, you don't need to spend effort trying to convince people who aren't interested - just focus on the people who are!

Example:

If you sell skincare products for teenagers who have acne chile phone data problems, your target audience is definitely teenagers between the ages of 13-24, not adults or seniors.

That's why your content, ads, and messages must be tailored for this group.

Why is it Important to Reach the Right Audience?
Reduce Waste
Advertising and marketing efforts do cost money, whether it's time or money. If you don't target the right audience, you're wasting resources promoting to people who won't buy. When we target the right people, our ROI (Return on Investment) will be higher because our efforts have to be right on target.
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Easier to Convert
Audiences who really need your product are easier to convert into customers. These people already have an interest or need, so you don't have to work hard to convince them. Just use your marketing style, and they might just buy it.
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Personalized Marketing
When you know who your target audience is, you can create more personalized marketing. People like it when the content feels like it's just for them. This makes the audience feel more connected to the brand, and easier to trust your brand.