When done well, your local SEO efforts convince search
Posted: Tue Jan 28, 2025 5:13 am
Maybe you’re trying to learn new skills to become a stronger candidate for a digital marketing agency job opening. Splish splash, hang on! I’ve got water wings for you in this column, answering seven of the most common questions Google receives from folks like you searching the Internet for an introductory understanding of what this thing called “local SEO” means, who needs it, how it works, how to study it to benefit a business you need to market, and more! Instead of expecting you to tread midstream as though you magically already know all these things, we’ll wade in together gently before we start swimming anywhere near the high water mark.
1. What is local SEO? Lakes on a map called Question Lake and Little Question Lake. malaysia gambling data Local search engine optimization (local SEO) consists of many actions you can take online and offline to make it easier for people in your community to find and choose a business you’re marketing. It’s simplest to think of local SEO as a form of customer service. In the real world, you take all kinds of actions to make a business visible, accessible, and appealing.
For example, you rent or buy a property at an address near your customers, buy a phone number, organize and display your inventory of goods and services, hang bold signage, seek advertising, and train staff to greet people who walk in, answer their questions, and resolve their complaints. You do all of this to connect with customers. Local SEO has the same goal of connection. It builds a digital mirror image of what you do offline and enriches it with online-only opportunities, as you become an Internet publisher and promoter of your business’ contact information, offerings, reputation, expertise, and customer service amenities.
engines like Google that your business deserves to be visible in their results when people are searching for what you offer in the place you offer it. 2. How do you know if you need local SEO? Sign saying 'swimming pool rules & regulations' in bold red text on white background. What are the rules, guidelines, and circumstances that determine whether local SEO is the right match for your business? If your business is physically located near customers who need to find it, then it’s likely you need local SEO to run as profitable a venture as possible.
1. What is local SEO? Lakes on a map called Question Lake and Little Question Lake. malaysia gambling data Local search engine optimization (local SEO) consists of many actions you can take online and offline to make it easier for people in your community to find and choose a business you’re marketing. It’s simplest to think of local SEO as a form of customer service. In the real world, you take all kinds of actions to make a business visible, accessible, and appealing.
For example, you rent or buy a property at an address near your customers, buy a phone number, organize and display your inventory of goods and services, hang bold signage, seek advertising, and train staff to greet people who walk in, answer their questions, and resolve their complaints. You do all of this to connect with customers. Local SEO has the same goal of connection. It builds a digital mirror image of what you do offline and enriches it with online-only opportunities, as you become an Internet publisher and promoter of your business’ contact information, offerings, reputation, expertise, and customer service amenities.
engines like Google that your business deserves to be visible in their results when people are searching for what you offer in the place you offer it. 2. How do you know if you need local SEO? Sign saying 'swimming pool rules & regulations' in bold red text on white background. What are the rules, guidelines, and circumstances that determine whether local SEO is the right match for your business? If your business is physically located near customers who need to find it, then it’s likely you need local SEO to run as profitable a venture as possible.