Principles of consumer psychology
Posted: Tue Jan 28, 2025 5:11 am
There are certain foundations that support marketing as we know it . What you see every day on Facebook or TV is the tip of the iceberg.
What makes a brand successful on social media, or an unknown singer reach the top 1 of Spotify overnight? What sustains all this is still missing: consumer psychology , or some call it marketing psychology . And you're going to learn it here.
In this article we will look at everything rcs data iran to the psychological processes of consumers and the analysis of their behavior in marketing.
A phrase I use a lot is that platforms change, but behaviors remain the same. And this is fundamental in consumer behavior. In this post I'm going to tell you about them and how they are the basis that supports marketing and consumer psychology .
Along with studying customer behavior, understanding the consumer and consumer psychology are some of the most important things when designing marketing strategies.
purchasing psychology
In this article we will see:
What is consumer psychology?
Psychological principles of the consumer
Associations
Loss aversion
Principle of authority
Principle of reciprocity
The memory
Sense of belonging
Summarizing
What is consumer psychology?
Consumer psychology is the study of the behavior and mental structures of consumers, in order to understand their attitudes, motivations, beliefs and values.
The information from these elements on the consumer's mental processes is very useful for decision-making.
It should be noted that this does not only apply to big brands like Coca Cola, but has advanced to the point where any Facebook or Instagram post contains elements of consumer psychology.
Psychological principles of the consumer
What makes a brand successful on social media, or an unknown singer reach the top 1 of Spotify overnight? What sustains all this is still missing: consumer psychology , or some call it marketing psychology . And you're going to learn it here.
In this article we will look at everything rcs data iran to the psychological processes of consumers and the analysis of their behavior in marketing.
A phrase I use a lot is that platforms change, but behaviors remain the same. And this is fundamental in consumer behavior. In this post I'm going to tell you about them and how they are the basis that supports marketing and consumer psychology .
Along with studying customer behavior, understanding the consumer and consumer psychology are some of the most important things when designing marketing strategies.
purchasing psychology
In this article we will see:
What is consumer psychology?
Psychological principles of the consumer
Associations
Loss aversion
Principle of authority
Principle of reciprocity
The memory
Sense of belonging
Summarizing
What is consumer psychology?
Consumer psychology is the study of the behavior and mental structures of consumers, in order to understand their attitudes, motivations, beliefs and values.
The information from these elements on the consumer's mental processes is very useful for decision-making.
It should be noted that this does not only apply to big brands like Coca Cola, but has advanced to the point where any Facebook or Instagram post contains elements of consumer psychology.
Psychological principles of the consumer