Here are a few questions
Posted: Tue Jan 28, 2025 4:56 am
Hire a sales rep who can take all the insights you gained from your first 10 customers and leverage those learnings to replicate your initial success. If you can’t teach anyone else to do what you can do, that’s a sign of trouble.
Go back to the drawing board and figure out what’s not translating. It might be a problem with your sales process, your messaging—or even the product itself. Now is the time to figure it out.
It’s also important to remember that when you’re going from customer 10 to 100, you still need to be in learning mode. Hell, you’re never not in learning mode, as far as I’m concerned.
But many founders are too eager to get to a place where they can say, “Finally! I’ve figured out customer acquisition perfectly! Now we can just sit back, turn on the customer hose, and watch our revenue grow!” Don’t get too confident. Always be learning.
Your first 100 customers give you the gift of a broader sample size—which means more variety of people to talk to. If your first 100 customers are validating your solution, how can you find others just like them?
Ideal customer demographics: Industry, business size, budget, etc.
Buying habits: How do your customers buy other products like yours?
Preferred content channels: Where do they spend their time online? What blogs do they visit? What YouTube channels do they watch? Do they ever click on ads?
Preferences: How would they like to be billed? How malta telegram data heavy are their support needs?
Beware: Sometimes, the feedback you get from this broader set of customers can be conflicting. You’ll need to figure out your different customer segments—and which ones you should prioritize.
Maybe your product works “pretty good” for three different types of customers, but it works great for one type of customer. It’s up to you to decide which customers are the best fit for scaling up.
In the 10-100 customer stage, you should also identify and narrow in on the activities that are generating the best results. Where are most of your leads coming from? Events? LinkedIn outreach? TikTok? By this point, it should be clear which acquisition activities are winning, and you can double down on those.
Go back to the drawing board and figure out what’s not translating. It might be a problem with your sales process, your messaging—or even the product itself. Now is the time to figure it out.
It’s also important to remember that when you’re going from customer 10 to 100, you still need to be in learning mode. Hell, you’re never not in learning mode, as far as I’m concerned.
But many founders are too eager to get to a place where they can say, “Finally! I’ve figured out customer acquisition perfectly! Now we can just sit back, turn on the customer hose, and watch our revenue grow!” Don’t get too confident. Always be learning.
Your first 100 customers give you the gift of a broader sample size—which means more variety of people to talk to. If your first 100 customers are validating your solution, how can you find others just like them?
Ideal customer demographics: Industry, business size, budget, etc.
Buying habits: How do your customers buy other products like yours?
Preferred content channels: Where do they spend their time online? What blogs do they visit? What YouTube channels do they watch? Do they ever click on ads?
Preferences: How would they like to be billed? How malta telegram data heavy are their support needs?
Beware: Sometimes, the feedback you get from this broader set of customers can be conflicting. You’ll need to figure out your different customer segments—and which ones you should prioritize.
Maybe your product works “pretty good” for three different types of customers, but it works great for one type of customer. It’s up to you to decide which customers are the best fit for scaling up.
In the 10-100 customer stage, you should also identify and narrow in on the activities that are generating the best results. Where are most of your leads coming from? Events? LinkedIn outreach? TikTok? By this point, it should be clear which acquisition activities are winning, and you can double down on those.