Google Search Console is also free and lets you see which

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As Cyrus explains, “User satisfaction is the #1 ranking factor!” Ross explains why you need to think of your brand as a media company, and predict what will be important to your community so that you can invest in relevant content. This is a guiding principle in Moz’s Essential Local SEO Strategy Guide in which we urge local business owners to see themselves as publishers. 3. Sorry, but your local business website has content decay Google Analytics data showing a 39.


95% decrease in traffic. It may feel a bit like you’re sitting in a dentist’s chair hearing this, hong kong gambling data but thankfully, Kameron Jenkins from Shopify has a remedy for this scenario, in which traffic to your website’s older pages and posts naturally deteriorates over time. If your local business relies on content publishing to generate traffic and revenue, content decay is a big problem (and a continuous one) because your articles are always getting older. The solution to this is to have an ongoing content refresh strategy in which you identify and update aging articles to keep them relevant.


But the larger your content library is, the harder it can be to accomplish this task. In fact, Kameron found that 25% or less of content marketers’ time is spent on content refreshes. The good news is that a combination of free tools can make it much easier for you to start reversing decay. To wit: The free “landing pages” report in Google Analytics lets you set a date range to see which of your content assets are losing traffic over time.


assets are losing search positions over time. Back in Google Analytics, the Goal Conversion Rate and Completions columns show you which of your assets have the highest conversion rates, helping you prioritize refreshing older assets that have the potential to deliver the most conversions if you update them. If you purchase the MozCon 2021 video bundle, you’ll see all the screenshots in Kameron’s tutorial, and she will walk you through considering how to refresh a page to give it a new competitive advantage with original research, fresh quotes from experts, improved internal links and more! Any local business that has seriously embraced publishing as core to their online marketing strategy should see meaningful benefits from learning to refresh decaying content instead of letting it sit unmanaged.