Adding a meta description to a WordPress site

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Meta descriptions are a very important part of content creation. They increase organic click-through rates, which is why we recommend creating such snippets to improve your WordPress site.

Before we get into the actual work of adding the meta description, we'll first give you some helpful tips for writing such descriptions. They are very important factors for achieving optimal success.

Tips for optimizing the meta description on a WordPress site
There are no hard and fast rules to follow rcs data portugal it comes to meta descriptions. However, there are some best practices to keep in mind that can help you stand out from the competition and increase your click-through rate .



Let's look at each of these best practices so you can write better meta descriptions.

Ideal snippet length
You cannot make your snippet unlimited in length. If you exceed a certain number of characters, it will be truncated. Your meta descriptions can be as short as you want, but don't exceed 155-160 characters or they may end up getting cut off in the middle of a sentence, which doesn't look good.

Focus on a keyword
It’s a good idea to include a keyword in every snippet you write. If you’re creating a snippet for a blog post, you can target the same keyword you used to write the article. Otherwise, do some keyword research and choose one that aligns with your WordPress site’s goals.



Including a keyword will help you structure your description in a compelling way. Additionally, Google sometimes highlights keywords that match users' search terms. Targeting a popular keyword and including it in your description can result in highlighted and noticeable text.