Study all available information
5 differences between bad clients and others
Many people do not read product instructions. But not the methodical consumer. He will study all the points and analyze them in comparison with the characteristics of other products.
They strive to make only the right choice
A harmful client is often too jordan email list meticulous, picky. However, it is necessary to understand what worries him. Perhaps the reason for meticulousness is not a bad character, but the desire to make the only right decision out of all possible ones, to make an ideal choice. In order to satisfy this desire, a methodical consumer will scrupulously study the range of goods and calculate purchase options, not counting the time spent.
If you help such a buyer on his way to the ideal choice, then, most likely, he will return again. Help can consist of the following:
Provide the customer with comprehensive information about the products. Don't be lazy in looking for additional information that is not available in open sources. Stock up on various types of information: statistical data, graphs, blogger reviews, tables, etc. Prepare answers to frequently asked questions in advance.
Pay attention to details, for example, find the most detailed technical specifications of the product.
Support your arguments with evidence. When presenting facts, indicate their sources.
Focus not on the benefits and advantages of the product, but on its characteristics and features.
Operate on research results.
Use logical arguments, not emotions, as evidence. Avoid funny pictures and slogans. Let only facts and evidence remain.
Give preference to restrained, rather dry intonations. When discussing the features of the product, stick to a businesslike, laconic style of communication. Methodical consumers do not accept empty praise of the product. And the expression of violent emotions can scare them off.
Let the methodical client behind the scenes of your company. Tell about suppliers, demonstrate the production process, if possible.
Make your About page perfect. Many site visitors will ignore it, but not the methodical consumer.
Be available - provide the client with several channels through which they can contact you. And be prepared to respond promptly to a large number of questions.
Case: VT-metall
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