The Role of Global Influencers in Driving Multi-Country Leads

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Like many media outlets, Radio Télévision Suisse (RTS) has been thinking about rejuvenating its audiences for a year now and has launched several working groups whose mission was to come up with new formats to reach the under-35s. This initiative has resulted in Le Point J , a daily podcast that explores a current topic, Le Rencard , a daily Story meeting on Instagram, and Le Short , a morning podcast sent to its subscribers via WhatsApp.

It is on this last project, particularly innovative in gambling data america terms of format but also in terms of its production method, that we spoke with Magali Philip , co-producer of the Short, and with Marie Rumignani , doctoral student at the University of Neuchâtel and scientific collaborator at RTS.

An unprecedented exploratory phase
Before diving head first into prototyping new formats, RTS brought together journalists, digital project managers, social networks and distribution in its Info35 working group. This phase of reflection was an opportunity to review editorial practices and uses relating to news consumption, which is no longer linear and varies according to audiences.