Users from each country must be shown the real URL of the local version of the site

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This is why you should establish an individual web structure for each of your international versions, either using ccTLDs, subdirectories or subdomains if you are targeting by country, or using subdirectories or subdomains for language targeting. All have pros and cons and you need to weigh each option carefully to select the best international web structure based on your characteristics, goals and restrictions.

For more information, you can read the post: International website: is a localized TLD or a generic one better?

Another important thing is to consistently show visitors to your site the actual version of a page URL for a language or country when they land or choose to switch to that version. This strategy is preferable to what some organize your finances with mint sites like Entrepreneur do: in the following example, they chose to show the Spanish version of the home page through the same URL as the English onewhen they identify that the user is using a Spanish browser.


This is not necessary as Entrepreneur actually has a Spanish version of their home page displayed through their own URL as seen below. This would be the relevant URL to display in this case to avoid providing a confusing experience, allowing Spanish-speaking users to link or share the version of the site that is specifically designed for them.