Harness the power of artificial intelligence.
Posted: Mon Jan 27, 2025 10:53 am
Marketing research, surveys, questionnaires remain recognized and reliable methods of collecting data in marketing. But they are very labor-intensive. You can optimize your efforts and costs using services that work on AI technologies. These tools allow you to further specify the portrait of the target audience by collecting and systematizing a huge amount of information.
Create a content plan.
What is the main purpose of content in holiday marketing? To “catch” the attention of the target audience.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Holiday marketing campaigns are finland email list strictly tied to the calendar. These are standard newsbreaks in the form of state, national and international holidays (New Year, International Women's Day, etc.). But to fully unleash the potential of this promising marketing direction and conduct campaigns more often, you can come up with unique occasions that match the theme of your business. For example, a special campaign for vegetarians in honor of
World Animal Day, run by a vegetarian grocery store, or promotions around eco-holidays (these are likely to resonate with your potential customers). The general advice is to be creative and keep an eye on marketing trends.
9 Holiday Marketing Techniques
Work with bloggers, opinion leaders
The influencer marketing market is growing at a gigantic pace. In 2020, for example, its volume amounted to more than $8 billion. What is the reason for this?
The secret to the explosive success of influencers is simple: consumers trust their colleagues, acquaintances and idols much more than companies that sell their goods and services. Before buying something, we look for reviews on the Internet, read advice so as not to worry about our choice. In addition to cooperation with bloggers, the arsenal of influencer marketing includes such powerful tools as social proof and word of mouth. All this does not involve hard sales on the verge of imposition, but softer strategies.
Ask yourself: how do you usually choose a New Year's gift for your mother? You probably go to Google for information on this topic. That's why gift guides prepared together with influencers who care about the brand are so effective in holiday marketing.
In 2019, a survey of 60,000 well-known bloggers was conducted. At least 60% of them were planning to release at least one gift guide for the holidays. This opens up ample opportunities for businesses to collaborate with influencers to promote their products.
Create a content plan.
What is the main purpose of content in holiday marketing? To “catch” the attention of the target audience.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Holiday marketing campaigns are finland email list strictly tied to the calendar. These are standard newsbreaks in the form of state, national and international holidays (New Year, International Women's Day, etc.). But to fully unleash the potential of this promising marketing direction and conduct campaigns more often, you can come up with unique occasions that match the theme of your business. For example, a special campaign for vegetarians in honor of
World Animal Day, run by a vegetarian grocery store, or promotions around eco-holidays (these are likely to resonate with your potential customers). The general advice is to be creative and keep an eye on marketing trends.
9 Holiday Marketing Techniques
Work with bloggers, opinion leaders
The influencer marketing market is growing at a gigantic pace. In 2020, for example, its volume amounted to more than $8 billion. What is the reason for this?
The secret to the explosive success of influencers is simple: consumers trust their colleagues, acquaintances and idols much more than companies that sell their goods and services. Before buying something, we look for reviews on the Internet, read advice so as not to worry about our choice. In addition to cooperation with bloggers, the arsenal of influencer marketing includes such powerful tools as social proof and word of mouth. All this does not involve hard sales on the verge of imposition, but softer strategies.
Ask yourself: how do you usually choose a New Year's gift for your mother? You probably go to Google for information on this topic. That's why gift guides prepared together with influencers who care about the brand are so effective in holiday marketing.
In 2019, a survey of 60,000 well-known bloggers was conducted. At least 60% of them were planning to release at least one gift guide for the holidays. This opens up ample opportunities for businesses to collaborate with influencers to promote their products.