How to get into Reels recommendations?
Posted: Mon Jan 27, 2025 9:58 am
Why do some Reels get up to 100 views, while others go viral with thousands of comments and saves? To get into recommendations, brands should consider the social network's requirements for Reels and some of the features of video ranking. Keep 8 tips on how to please the algorithm.
Lightness and positivity
Before creating a video, it is worth remembering that the main task of Reels is to entertain the audience. Of course, videos can be expert and informative, but at the same time they should bring pleasure to users, attract their attention, intrigue, make them smile, be light and dynamic. For example, the social network can distinguish fight scenes as difficult pakistan rcs data to perceive content and remove them from the feed. The algorithm often limits videos with quarrels and complaints, alcohol and tobacco products, and tries not to show videos dedicated to political issues.
The official Instagram account confirms the main purpose of short videos with its Reels:
Uniqueness
Since Instagram is actively competing with TikTok, videos with the Chinese social network watermark rarely make it to Reels. If the video is duplicated, you should at least remove the watermark. This also applies to other logos (including video editors). But keep in mind : the algorithm automatically lowers the priority of videos that were first published on other social platforms.
Using trending music
Many Reels creators use the same music — and it's no coincidence. The social network often displays Reels with popular audio tracks. To find out how trending a track is, click on the audio listed under the creator's name — you'll be shown the number of times it's been used in Reels.
Lightness and positivity
Before creating a video, it is worth remembering that the main task of Reels is to entertain the audience. Of course, videos can be expert and informative, but at the same time they should bring pleasure to users, attract their attention, intrigue, make them smile, be light and dynamic. For example, the social network can distinguish fight scenes as difficult pakistan rcs data to perceive content and remove them from the feed. The algorithm often limits videos with quarrels and complaints, alcohol and tobacco products, and tries not to show videos dedicated to political issues.
The official Instagram account confirms the main purpose of short videos with its Reels:
Uniqueness
Since Instagram is actively competing with TikTok, videos with the Chinese social network watermark rarely make it to Reels. If the video is duplicated, you should at least remove the watermark. This also applies to other logos (including video editors). But keep in mind : the algorithm automatically lowers the priority of videos that were first published on other social platforms.
Using trending music
Many Reels creators use the same music — and it's no coincidence. The social network often displays Reels with popular audio tracks. To find out how trending a track is, click on the audio listed under the creator's name — you'll be shown the number of times it's been used in Reels.